Impressive Yet Unattractive

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Apple's fall event delivers a genuinely impressive iPhone Duo, pricier Pro models, and a rebuilt Siri AI still stuck in beta — leaving us skeptical if the hype will match what's actually shipping.

The Lowdown

iPhone 18 Pro & Pro Max: New Colors, $100 Price Hike

A20 Pro Chip Powers It All (For What, Exactly?)

Camera Overhaul: Variable Aperture, Pro Controls, Reference Image & Dynamic Island

Siri AI Arrives... In Beta

Apple Watch Series 12, Ultra 4, SE 3 & AirPods 5

iPhone Duo: Apple's First Foldable

iOS 27 and the New Apple Upgrade Leasing Program

What Apple Didn't Announce (and What We'd Actually Buy)

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